Webull says it is committed to offering low fees, fast execution, and an integrated interface that allows investors to manage equities and cryptocurrencies in a single account. “Our goal is to create a one-stop shop for retail investors,” a Webull spokesperson said. “By adding Webull crypto trading, we give customers the ability to diversify portfolios without leaving our platform.”

The app already has more than 20 million active users in the US, placing it in direct competition with Robinhood and Coinbase. Both companies have generated significant revenues from crypto, and Webull now wants to capture part of that market. Analysts suggest the rollout of Webull crypto trading could accelerate user growth while strengthening brand loyalty.

For now, Webull is focusing on spot trading but has signalled plans to expand into staking and crypto derivatives once regulatory approval is secured. Custody services will be handled by established partners to reassure investors about security.

The timing is strategic. Crypto adoption in the US is at record highs, with ETFs based on Bitcoin drawing billions in inflows. Adding Webull crypto trading gives the company a new revenue stream while responding to user demand for more flexibility.

“Competition is fierce, but Webull has an advantage because of its existing user base,” said one market analyst. “If even a fraction of equity traders adopt Webull crypto trading, it could reshape the brokerage landscape.”

For investors, the launch means more choice, potentially lower fees, and greater convenience. For the industry, it signals yet another step towards digital assets becoming a mainstream part of financial markets.